Thursday 13 Jun 17:30

Trends help us define the future we creates for ourselves

AW Seminar


LEVEL: Intermediate

Ariane van de Ven, Global Trends Expert at Telefonica, identifies emerging consumer behaviors and attitudes that are likely to influence the future market. Trends are not only how technology are developing, but how does it fit in to the society and how do we actually use it? Take this opportunity to listen what she found out in her latest report.

Ariane is in Scandinavia on an innovation tour to research on what is happening here that is different from the rest of the world. This is an opportunity for you to meet with her as well.


17.30 Presentation by Ariane van de Ven part 1

18.15 Mingle and something lighter to eat/drink

18.30 Presentation by Ariane van de Ven part 2

Ariane van de Ven is a Global Trends Expert who has been working on international innovation and strategy projects for organizations based in Paris, London, New York City, Amsterdam and Madrid. Her experience spans across diverse industries including technology, FMCG, public sector, NGOs, fashion and luxury. As Telefonica Digital Global Trends Expert, Ariane develops a bespoke global trends program that informs innovation and business strategies across Telefonica’s entire organization. She also works on ‘emerging’ innovation projects which are aimed to stretch Telefonica’s footprint.


The event is hosted by Cluster 55°. Cluster 55° is a cluster for the ICT sector, based in southern Sweden. We specialize in internationalization, match-making and fundraising. As a part of Lund University we act as a bridge between businesses and academia. We operate as an open arena for innovations within IT and its cross areas. Our belief is that through working in a structured way with continuous change within and across sectors we will maintain our position as the leading IT cluster in Europe.


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